Jennifer Lentfer, Director of Communications at A Thousand Currents, explains localization in practice - how grassroots organizers know their communities best and offer the continuity of support needed throughout the disaster recovery process.
Two years of huge emergency after huge emergency - from the Covid-19 pandemic’s various variants to evacuations from Afghanistan and a series of storms battering the UK - our people are tired, yet the need for humanitarian aid continues to grow. And then the Ukraine crisis boiled over.
We have always struggled to plan for the many uncertainties the future may bring, but the massive disruptions of the last couple of years made us realise that grappling with uncertainty is not an option.
The British Red Cross’s Strategic Insight and Foresight team has been developing a way to rapidly construct scenarios about the future, helping our teams get a sense of likely people’s short-term and longer-term humanitarian needs, as well as the potential ripple effects caused by a crisis.